Website usability is providing the users with availability and accessibility to your business website effortlessly from different devices without any difficulty. Today, more and more people are shifting their use from laptops and desktops to multiple mobile gadgets, therefore web usability becomes very essential with this.
The search engines, that is Google and Bing are frequently changing their algorithms and thus, it is necessary for the business owners to catch up with it and focus on the key elements. Redefining the user experience is to be rightly focused on as the search engines are trying to offer nothing but the best user experience to their audience. Your business website may vary from an E-Commerce business website, enterprise website, or a branding website. What would bring success to each of these websites is website usability.
Below mentioned is a list of important factors of website usability to enhance the entire usability:
hassle free navigation
sufficiently informative content
font, color, text style, theme (for UX design)
Businesses with better website usability help in enhancing the SEO practices for drawing better traction and generating leads.
Major website usability principles:
Available and accessible
Availability and accessibility to the users are the two most important aspects of web usability. Being available means that a website can easily be available to all its users, and should not show errors like server down. With the existence of server downtime errors, there will be an increase in the bounce, thus harming the all over website credibility. Whereas, with accessibility, we mean that the website can easily be accessed by the users from different and every type of mobile device. In order to enhance these factors, focus on these points:
When you are choosing the hosting plan for your website, make sure to choose a plan that offers a server uptime that is higher and provides services that are undisturbed. The hosting service providers that are the best in the online market, provide about a 99.8% server uptime so that you don’t face downtime. You should always choose the hosting that will give you the most flawless service.
Broken Links Fixing
Your entire website usability will be badly hampered with the existence of broken links on your website. Just when a website visitor clicks on any link on your website and finds that there is a broken link, it is very obvious for them to immediately move on to the next website option and skip yours. So, It is very important for you to check for broken links, and fixing them should be a priority. You should also make sure that a user does not come across any 404 error webpage on your website.
The Responsiveness from Mobile
Mobile responsiveness is very essential, rather the first and the foremost thing to keep in mind when talking about website usability. Mobile responsiveness i needs to be focused on well so that a user can avail and access your website from any and every mobile device. Everything present on your website, the navigation, menu, content, index, webpages, and the buttons too, should be responsive.
Focus On Clarity
Clarity and website usability has strongly linked factors that you need to know to improve it. Clarity is helping your audience with a better understanding of your content thereby, taking all the right steps for your business growth. To Use these factors for bringing clarity to your website:
⦁ The most important elements for your audience, their right actions for growing the business, etc is what should be focused on. If you have a complicated CTA, make an effort to redesign it.
⦁ The design should not go through a lot of complicacy and experimentation. Your users and visitors should find the design familiar and not get confused by it.
⦁ Your business website must have an even layout and you should focus on consistency.
⦁ Try mentioning an index or a guide about the important web pages that the user should be going through so as to help them out and by save their time. It gets really boring and helpless when your visitors go through all the pages on their own.
⦁ The entire website structure and design need to be well optimized We recommend you to first design the layout even before you design the website itself.
The importance of Website Usability
If you can rightly fix your website’s usability, you are going to gain some benefits from it. The key benefits that you will get from enhancing your website usability are as follows:
Better traction- It is very common for new and small businesses to struggle with drawing and generating more traction and traffic on their business website. This can be fixed by fixing all the technical glitches on the website for a better traffic. When your website is free of technical issues, then the search engines will automatically make your website more visible. This was you can improve your business authority with better traction.
Enhanced sales- If you are a business owner of an ECommerce business, then it is more important for you to have a better website usability compared to other businesses. The reason behind this is ECommerce businesses do direct transactions and a user would rely on a website that has a smooth performance. With seamless website usability, you see improvement in sales. You can improve your sales with the best search engine optimization techniques and web usability aspects for providing a smooth website usability to your users.
Improved brand awareness- Having a good brand awareness as compared to their competitors is what the businesses struggle with the most. It. This is because of the higher bounce rate why the users cannot navigate through web pages. When you have flawless website usability, there is the least bounce rate and your users get an excellent user experience.
Loading speed should be higher- having a higher loading speed on your website helps you in ranking better. Also, you need to ensure that your website has a good loading speed not just for desktops but also for the mobile devices of various types. Make use of Google’s free tool to ensure if your website is loading faster on every platform and device.
It is important for every business owner to rightly focus on website usability as it is a key optimizing factor. All the above mentioned points if taken into consideration in a correct way, we promise you the best website optimization. This will lead to a great number of satisfied customers and the best user experience.